www.virtualunions.info

 

The WOC Ratio©

By Richard D. Foley

December 17, 2002

 

The following includes a shareholder proposal submitted in recent days.  Due to restrictions in SEC rules, this structure inhibits exploring a full explanation of the Workers Owners Confidence Ratio© concept ("WOC").  Reports will be provided on how this proposal fares with the company, the SEC, and a possible shareholder vote.  Following the shareholder proposal is an early draft of an initial effort to expand on the concept.

 

Your thoughts, reflections, and input will be greatly appreciated.  The design of this tool is open.  The final shape will be determined by the contribution of many.  All contributors will be acknowledged and recognized for their participation.

 

The goal is to design an analysis tool to provide useful predictive value on the future of a company.  One of the functions of the WOC is to establish a standard methodology for measuring employee ownership and the impact of that ownership on the performance of a company.  We have no doubt that it will take some time to build a useful WOC model.  One of the biggest tasks will be to develop accurate data on the extent of employee ownership and the forms of that employee ownership. 

 

What benefits could an effective WOC provide?  It might be an exceptionally accurate predictive tool.  It could encourage reduction or elimination less productive forms of employee ownership.  It could encourage the creation of the more productive forms.  It could provide an early warning indicator of deteriorating management effectiveness.  It could provide a greater understanding of the benefits and mutual advantages to be found in cooperation of management, labor, shareholders, and stakeholders.

 

We live in a world of increasing interconnectedness and interdependence.  The old models of business are being revised.  The once simple plan of externalizing costs onto some other organization, people, customers, suppliers, institutions, society, economy, environment, or geography is no longer a dependable method of generating enduring returns on capital.  We need some new tools to help us understand the dynamics of the interconnectedness and interdependence.  We think that the Worker Owners Confidence Ratio© could provide one of these tools.  Your participation is greatly desired.

 

Richard D. Foley

TFG, Inc.

6040 N. Camino Arturo

Tucson, AZ 85718

Phone:  520-742-5168 Fax:   520-742-6963

Email: rerailer@earthlink.net

Web address:  www.virtualunions.info

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SHAREHOLDER PROPOSAL No. 5--A NEW INFORMATIONAL TOOL TO BETTER UNDERSTAND AND ESTABLISH EXTENT OF WORKER-OWNERSHIP WHILE PROTECTING PRIVACY

 

Resolve that shareholders of XXXX XXX, Inc. ("our company") request the Board of Directors determine to the best of its ability the percentage of all stock owned by our employees, and report in detail the categories and totals as employee ownership changes.

 

Current law requires all companies identify shareholders who own five percent or more of its stock. Today, institutions own more than 80% of our company. Thus, when compared to that owned by individual shareholders, the percentage owned by our individual worker-owners becomes significant. It represents decisions made by investors with a unique perspective on our company.

 

This proposal requests ownership information about rank and file and junior management similar to that currently reported on board members and senior executives. However, this report should exclude data of those whose investments are more related to grants and options.

 

Outside of their 401(k) retirement plans, the employees of our company can own stock in various ways. Shareholders need help to understand the range, magnitude and types of worker-ownership. This report would also serve to inform the worker-owners of the size and importance of their investment in our company, and could preserve privacy by using third party surveys.

 

The 2002 Sarbanes-Oxley Act allows greater flexibility of our worker-owners to sell their shares in 401(k) plans. Reported quarterly, this informational tool could provide the number of worker-owners who would be eligible to sell 401(k) shares. As responsible owners of our company, we need to understand patterns of employee ownership better.

 

We need to have an informational tool which can provide greater understanding of worker-owner confidence in our company as a viable investment, especially using after tax dollars. Our worker-owners have an understanding of our company from a unique perspective compared to ordinary investors. I believe our employees increase or decrease their percentage of ownership as rational investors responding to what they perceive the future of our company to be.

 

Our industry has seen major companies fail. United Airlines’employees owned a majority of its stock. Unable to control their ownership structure due to unique circumstances and constraints, worker-owners were relegated to concerns over wage and work rules. We will probably never know if United employee shareholders had earlier liquidated their United holdings in other stock plans.

 

I believe this proposed tool may increase the potential for success of our company. Who can deny that worker-owners should be recognized as assets, or that their knowledge, skills and perspectives could be better utilized?

 

In summary:

            Provide shareholders an informational tool that may reveal the confidence of worker-owners in our company. 

 

           It should include data on all types of worker-ownership. 

 

           Do not include stock of senior executives, board members or others based on grants or options. 

 

            Privacy can and must be protected.

 

This informational tool could assist in decisions to buy, sell or hold stock in our company.

 

VOTE YES ON NO. 5

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It is our hope that this type of shareholder proposal can gain acceptance by the SEC, and that it can be presented in thousands of companies.  We know that the hopes of brining accountability to corporations have been frustrated.  We believe that a big part of the reason is that shareholder and investor advocates have failed to properly include the employee shareholders in the process.  We have stood back and left it to organized labor.  We are convinced that won't happen.  Unfortunately, too many in organized labor are fatally married to a failed model.

 

We agree that unions must be included, but they are not the missing piece.  It is the individual citizen employee shareholder who must be engaged.  Their engagement can be organized, but not through a traditional union.  It is our belief that these employee shareholders want to be recognized and organized.  However, they don't want to be locked into a surrender of their ownership rights to anyone or anything.

 

We have developed a concept that we call the "WOC Ratio©."  It stands for "Worker Owner Confidence Ratio©."  This could become a standard reporting requirement.  This could become as important as volume of trades and P/E ratios.  It would have to be standardized.  It could track the swing of employee buying and selling done with after tax investment dollars.  It would include an accurate report on numbers and percentage of employee ownership in qualified plans.  We believe this is more useful information than the insider trading and option exercising of senior executives.

 

The ability of any management to work a plan is based upon their interpersonal relationships with the implementing employees of the company.  There is little in the lives or minds of managers that does not leak out to their subordinates.  We are confident that long before the final days of Enron the number of employees who wanted to sell their employer's stock exceeded those who were buying.  We believe that the employee owners must be included oversight structures.  They have not only invested their money, but also their lives in their companies.

 

Traditional union basis for functioning is that of an adversarial role.  This won't work in the shareholder equation.  What is needed is the ability to demand, based on rightness of ownership and fairness, access to information and participation in right action.  Studies have shown that employee shareholders don't want to run the company, but rather desire to do a good job and have power over themselves to do a better job, and bitterly resent institutionalized unfairness.

 

We believe that all humans instinctively understand fairness.  Like most positive human characteristics, it needs encouragement.  Certainly, most people want to be treated fairly, and are willing to make equal exchanges of such treatment, and understand the desire for it in others.  Yes, there are those who are corrupted by greed and self-centeredness.  However, we choose to believe that there is such a thing as enlightened self-interest, this brings us the full circle to fairness. We believe that the desire for equality and fairness is as innate as for advantage, and that these two desires can't be separated.  Human beings are the most social of all creatures.  Human invented systems function on trust and fairness.  We could not drive our automobiles down the street if we were not able to trust the drivers coming from the opposite direction.  Another way to say it is all human systems operate on an expectation of fairness and trust. The desire for trust and fairness is the lubricant of human systems.

 

This is a source of energy.  It can be tapped.  The first step is to make sure employees can know the true extent of their ownership.  When this block of ownership is identified, becomes known, then it is a short step to organizing it.

 

Powerful sweeping enduring change requires only a modest shift in perceptions of society's mind toward a consciousness of "do-ability/rightness/fairness/whynotness/Iwantit/wemusthaveit/letsdoit/done."

 

Please, lend your talent to making the WOC Ratio© become a reality.  You are free to share this concept with anyone you think can assist in improving it. We thank you in advance. RDF

 

5/2/03 Additional Note:

 

The essence of the WOC is in one of the shareholder proposals that made it through SEC review.  We will hopefully, be receiving SEC approval and filing our definitive proxy materials on the SEC Edgar web site in early May 2003.  Until then, we are somewhat restricted in what we can say that could be considered as "solicitation." I can tell you that anyone can go to the < www.sec.gov > and access the filings on Alaska Air Group, Inc. which will provide access to all the filings including our preliminary proxy statement, the version to be filed in early May 2003 should be within a few words of what will be the definitive, hopefully we won't even have to change any words, commas, etc. etc.

 

The Alaska Air Group, Inc. definitive proxy statement is there.  It is displayed in two formats.  www.secinfo.com is another place where you can go to see all these filings.  Also, www.alaskaair.com   clicking through to investor information will also show the filings.