Employee Ownership In
Privatization
Report on COG “Employee Ownership in
Privatization” Policy Discussion Group
Dan Bell, Moderator
1. Introduction
An international economic
development consultant once described a seminar on privatization which he had
attended in Prague. The presenters were from an U.S. consulting firm which had
won several USAID contracts to advise governments on privatization policy. The
audience were government representatives from several of the states which
emerged out of the former Yugoslavia. The presenters explained all of the steps
involved in taking an enterprise from state ownership to private ownership and
concluded by saying that they could help with each of these steps. When they
opened up the floor for questions, one of the visiting officials said that he
understood their model perfectly: convert the enterprise into a corporation and
seek outside investors to purchase the shares. But in the former Yugoslavia, he
continued, workers think they own their enterprises. And worst yet, they
have official documents from the former communist government which appear to be
legal titles. Before his government could begin the process of privatization,
they were going to need to regain control over these enterprises. The
consultant’s response was, “And sir, I can help you overcome that problem too!”
Communism idealized
worker ownership of the means of production. The transitional socialist state
was supposed to fade away as workers no longer needed its direction. Due to the
rhetoric, it was not difficult for certain bureaucrats responsible for
privatization to make the dishonest argument that privatization through
employee ownership was nothing more than a return to communism. Anatoly
Chubais, the principal architect of Russian privatization, once refused to
visit what was alleged to be a successful enterprise which had privatized
through employee ownership, explaining that he had already been to a collective
farm.
Labor union
representatives often view privatization simply as a government’s way of
bypassing its contractual obligations to the workers providing a
state-sponsored service. Employee ownership is seen as a token gesture to bribe
its membership into accepting a privatization which could eventually lead to
the elimination of their jobs.
And yet despite pervasive
negative views of employee ownership in privatization, many successful cases
have emerged over the years. This paper will argue that, while privatization
may not always be the best course of action, where it is inevitable, employee
ownership should be considered seriously. A number of different privatization
scenarios are reviewed. The paper narrows its focus to those situations where
privatization can be a good opportunity for broadening ownership. Only where
employee ownership in privatization will lead to this goal should it be
recommended.
To successfully privatize
an enterprise through employee ownership, the state must be willing to sell,
the employees must be interested in buying, the managers must be competent, there
must be a market for its products or services, the operation must be
competitive, labor-management cooperation must be achievable, and sufficient
financing should be available.
The paper goes on to
recommend ways in which these necessary components of success can be enhanced
in a given privatization situation. The challenges as well as the
recommendations are the fruit of a year of discussion facilitated by the
Capital Ownership Group and funded by the Ford Foundation. The discussion
included both professionals and novices with direct experience in privatization
from over twenty countries around the world.
2. Scope and Terms
There are a wide variety
of situations which exist under which the use of employee ownership is
considered in the process of privatization of state-owned services and
enterprises. These include the political-economic context, the origins of state
ownership, the position taken by the employees, and the competing interests
involved. How employee ownership is used also varies.
Political-economic
contexts can be sorted into at least three different groupings: (1) those where
government officials are clearly held accountable to a voting population, the
rule of law is effective and a competitive market economy exists; (2) those
where governmental accountability is weak, cronyism is common, and an elite
group play a dominant role in a quasi-market economy; and (3) those where there
is no governmental accountability, corruption is widespread, and most
fundamental elements of a competitive market economy are absent or ineffective.
The dynamics of an isolated sale of a state enterprise in a working market
economy is a completely different situation from a sale occurring in the midst
of massive privatization, such as what has been going on in Central and Eastern
Europe.
The origins of state
ownership may fall into one of the following four categories: (1) normal
government service; (2) nationalized community asset; (3) state-incubated
enterprise; and (4) state-institutionalized enterprise.
A normal government
service is one which, in the view of the majority, should be available to all,
but requires a taxpayer subsidy. If left to market signals, such a service
would only be available to a subgroup with sufficient income to pay a price
above or equal to marginal cost. Historical examples have included education,
communications and utilities.
The copper industry in
Chile is an example of a profit-generating community asset which was
nationalized. The production of copper required a combination of an existing
national resource and an investment for its mining. The representatives of the
Chilean people decided that the return to those making the mining investment
was disproportionate to the return to those contributing the national resource.
The Chilean sugar and
salmon industries were state-incubated enterprises. The financial power of the
state was used to fill an entrepreneurial void and create a profit making
activity. The early return to the state came in the form of job creation,
import substitution and export revenue. Once these enterprises were capable of
operating profitably on their own, the state’s goals could be continued without
prolonged state ownership.
The final category are
those enterprises and services which were taken over or created by the state to
institutionalize its ability to direct economic activity toward the
satisfaction of the majority of the population’s consumer needs through central
planning.
Employees can find
themselves (1) proactively initiating the privatization of their state run
enterprise or service; (2) reactively taking advantage of an unsolicited
privatization effort initiated by the state; or (3) attempting to stop such a
privatization effort. Employee ownership can be a tool for either of the first
two options.
Competing interests in
the privatization of a state enterprise or service include: (1) the government;
(2) the community; (3) the employees; and (4) external profit seekers.
The state’s interests
could include an effort to transfer the politically difficult task of
terminating employment or reducing the standard of living of state employees.
It could also be seeking to reduce state expenditures where taxpayers are
subsidizing an activity. The state may believe that the quality and cost of the
product or service will be improved under private management (without reducing
employment and living standards).
The community’s interests
include continued access to the service or product provided at a lower cost and
a higher quality. The community is also interested in protection of the
environment, local employment and its tax base.
Employees’ interests
include the maintenance or improvement in their standard of living, career
stability and the opportunity to have greater control over the operations of
their workplace.
External profit seekers
are interested in gaining a return from their contribution to the enterprise
which is greater than what they could gain by redirecting their contribution
elsewhere. Employees can take on the dual role of profit seeker as well. Where
the opportunity for profit is greater than an employee’s other interest in the
enterprise, that employee may act no differently than any other external profit
seeker. Where such an opportunity does not exist, the employee would act as an
internal profit seeker, one who is not indifferent to the reduction or
elimination of the enterprise’s operations.
How employee ownership is
used also influences whether it will be a transitional form of ownership or a
lasting one. When the rules of privatization discourage an organized block of
employee shareholders from emerging, it is less likely that employees will
establish an effective voice in governing their enterprise. Where acquisition
of shares comes at below market prices and the resale of shares is not
restricted, employees may also succumb to the temptation of a quick windfall.
Such practices allow a privatization agency opposed to employee ownership to
undermine a politically mandated employee ownership option. Employee ownership
is used symbolically to diffuse worker opposition to privatization.
3. Broadening Ownership
Through Privatization
Those who support the
general mission of COG, broadening ownership of productive capital to those who
have little or no capital, can certainly hold differing opinions on the
advantages and disadvantages of privatizing state-owned enterprises and
government services. For the scope of this paper, we are more interested in
which privatization situations are good opportunities for broadening ownership
to employees and others with little or no capital. Where such opportunities
exist, what can be done to facilitate this goal?
In the United States, it
is estimated that 1% of the population owns 50% of the productive assets, 5%
own 90%, and 15% own 100%. This leaves 85% of the population without any
productive assets. Similar statistics can be generated for other parts of the
world. It is to this final group in each region, that we seek to broaden
ownership. We will refer to this group as the capital-less, meaning those
with little or no productive capital.
The benefits of ownership
include a say in how a productive asset is managed and the enjoyment of the
benefits produced by that asset. Typically, owners enjoy these benefits in the
form of cash, either as dividends or the proceeds of the sale of their
ownership interest. To some extent, the entire population can participate in
the ownership of a state enterprise or service. As citizens, we have a say in
selecting the representatives who appoint the managers who operate state
services. We also enjoy the benefits of the state service, whether this is
driving on a public road or getting an immunization shot at a public clinic.
Our net benefit would be determined by subtracting out the taxes and service
fees we paid.
As consumers, our input
is expressed through our decision to purchase a service from a private provider
at the market price; however, this input is only meaningful if we have the
means to pay the market price. We must be able to choose between yes and no. In
theory, our net benefit is zero because we either pay a market price equal to
the value of the benefit received, or we pay nothing and receive nothing.
By framing the issue this
way, we can now ask the question, will the privatization of a specific state
service or enterprise broaden or restrict the ownership of the capital-less?
Answering this question goes beyond the scope of this paper. The privatization
situations we will consider here will be based on the assumption that either
(1) the capital-less are not adversely affected by them, or (2) the option of
preventing the privatization is not realistic. This leaves us with the
question: would the use of employee ownership in a particular privatization
situation contribute to the goal of broadening ownership to the capital-less?
The capital-less can be
divided into two groups: employees of the enterprise in question or
non-employees. The issue of direct benefits which the capital-less receive from
state enterprises and services was already discussed above. What about the
financial interest of the non-employees? Where the operations of a state
enterprise or service (meeting the above assumptions) require a continuous
taxpayer subsidy, the interest of the non-employees could be summed up as the
liquidation value of the assets less the cost of shutting down the operation.
From the taxpayer’s perspective, these shut down costs include whatever
additional costs the government will incur due to the resulting unemployment
and loss of tax revenue. Assuming this net value is positive, the taxpayers may
be compensated for this positive value either through the proceeds of the
privatization transaction, or the future stream of tax revenue coming from the
successor enterprise.
Where an enterprise or
state service actually contributes a net profit to the taxpayers in addition to
the normal tax revenues collected, a value can be assigned to this income
stream and the taxpayers can be compensated, again, through the proceeds of the
privatization transaction.
The rest of this paper
will focus on the use of a privatization situation for broadening ownership to
the capital-less employees of the state enterprises or services involved.
4. When Does Employee
Ownership Make Sense?
Employee ownership only
meets the goal of broadening ownership of productive capital when those
employee-owned businesses are operated in a way that maintains and increases
their value. As a job preservation strategy, employee ownership can keep a
privatized enterprise operating even though the business does not produce a
sufficient return to attract an investor. Where employee ownership can make a
privatized business no less viable, and perhaps more viable, than the absence
of employee ownership, it makes sense. Thus, it is important to examine the factors
that determine the feasibility of employees succeeding at privatizing their
enterprise as a viable business.
Willingness of
the state to sell the enterprise or service to the employees
When those who control
the privatization process have eliminated employee ownership as an option, it
is a significant challenge for the employees to reverse the policy. In Russia,
some employees have had some success by simply taking over their enterprise by
force. In countries where the rule of law is more developed, law suits and
political campaigns may also succeed; nevertheless, such successes would be the
exception, not the rule. Why would a government agency responsible for
privatization be unwilling to sell a state enterprise to its employees?
Personnel within the
agency may have a vested interest in selling assets cheap, almost at throw away
prices, to associates within the private sector. This is likely to happen in
countries where cronyism or widespread corruption are common. There also may
exist an ideological prejudice against the working class, in countries where an
elite group dominates the economy.
In a country that lacks a
well‑developed market, selling to employees may just result in
transferring ownership from a non‑market‑based government company
to a non‑market‑based private company. If the private company
continues to operate inefficiently, covering continuing losses with additional
debt or the liquidation of excess assets, privatization will not improve the
situation. This was part of the problem in Russia. Where economic reformers are
attempting to engineer a market economy, they may also be influenced by the
misguided assumption that concentrating ownership into the hands of fewer
decision makers will speed economic growth. Some confuse employee ownership
with socialism.
Even where governmental
accountability and a competitive market economy exist, a privatization agency
may resist a sale to employees. It may be interested in quick cash proceeds or
it may believe that the employees are not as capable as an alternative buyer to
continue making the service available to the public at the highest quality and
lowest cost. It may believe that the employees will fail and the state will be
drawn back in to the situation.
Employee interest
in becoming owners
When employees own a
significant piece of their company, have opportunities to contribute proposals
for improving its operations, and participate in ownership training that helps
them understand their business, such employee-owned companies outperform the
traditionally-owned competition. This may be a crucial factor when the motive
for privatization is a state enterprise’s inefficient operation. If employees
are forced to become owners against their will, the new private enterprise
could be handicapped from the start.
Why would employees not
be interested in ownership? Where the rule of law and a working market economy
are absent, employees, just like other potential entrepreneurs, may not believe
ownership has anything to offer them. They may be suspicious of the private
market. If there is no effective enforcement of their ownership rights and if
operating a business subjects them to pressures from organized crime for
payoffs, this belief could be realistic.
Fear of risk is another
important factor. In political-economic contexts where either a small elite or
the government has always controlled everything, an attitude of dependency and
lack of self confidence can permeate the working class.
Realism could be the key
factor. It may be clear that the enterprise or service has only survived to
date because of taxpayer subsidies. The current level of wages and benefits may
not be sustainable without the public funds.
Even where the rule of
law and good market conditions exist, employees may not have the resources to
effectively explore the option of employee ownership as a response to a
privatization opportunity. They may lack the professional support to explore
the situation, or the financial means to pay for such support. In some cases,
employees may simply lack the knowledge that employee ownership is even an
option.
Unions which represent
employees may find themselves divided in their view. They may not want to be
organizing an employee bid at the same time that they are running a campaign to
stop the privatization completely. Or, in the case of unions representing
federal employees, they may not have a strong incentive to get involved in an
employee buyout, because they cannot represent employees in the private sector.
Privatization can be a
publicly owned body selling off inefficient assets to a person or organization
buying those assets in order to gain a return on their investment. The return
can come from liquidating property or obtaining concessions from workers on pay
and conditions. Receiving a just wage for providing a worthy service to the
public, which would otherwise be watered down or canceled for impoverished
beneficiaries, is a valid reason to oppose privatization. This would be the
more typical privatization situation in countries like the UK.
Looking at the former
Soviet Union and its satellites, many traditionally commercial activities,
which should depend on consumer demand, are being privatized. In these cases,
the state is and perhaps should be no different from any other owner who has to
determine whether the consumers are willing to pay a price that sustains a just
wage and fair return. The question, then, is not whether investments in
non-valued production should be redirected into production valued by consumers,
but when and how this transition should take place.
The community has, in my
opinion, a moral obligation to sustain those members who have fallen on hard
times, but such charity is more effective through direct support, rather than
the subsidizing of unneeded production. Employees, and their representatives,
of such activities should accept the inevitable and work in a constructive way
with the state to develop a future economic activity which can sustain just
wages. Sometimes, redesigning the operation of the existing enterprise
(improved quality and reduced costs) can bring its products back into
demand—employee ownership can make a big difference here. Sometimes, additional
training and job search assistance is the only realistic avenue. But never
should the state wash its hands of the fate of a group of employees by simply
transferring the ownership of the assets to them in lieu of a well thought out
economic development plan which might be more costly to the taxpayers.
Competent
management
Employee-owned
businesses, like any other, need people capable of selling their product or
service, organizing the operation effectively to control costs and ensure
quality, and managing their financial affairs to make sure cash is available to
pay bills when needed.
Where a market economy
was absent previously, few managers have had the opportunity to deal with the
kinds of issues they will be faced with when running a private company. The
supply of qualified managers is tight and such people will go where they can be
highly paid. Where the newly privatized firm is forced to either reduce or cap
the wage and benefit package, workers may resent giving their managers a
competitive compensation package.
Where the rule of law is
weak or non-existent, another difficulty is finding managers who will work on
behalf of the interests of the shareholders, both employees and outsiders.
Managers do not find themselves being held accountable to anyone and this
provides an enormous opportunity to use the enterprise’s assets for personal
gain.
Even in countries where
the rule of law and market economy are well developed, obtaining competent
management is a challenge. Those who have been managing a public entity may be
resistant to turning over control to others with more experience in the private
sector.
Available market
for the product or service
The need for a market is
probably the biggest challenge faced by employees privatizing their enterprise.
No matter how well-managed a company is, if no one is willing or able to buy
its products or services at a price that can sustain the standard of living of
its employees, it will fail.
If the state’s motive for
privatizing a service or enterprise is because it is a drain on the budget, it
is likely that the private demand at a market price will be lower than what the
state was supplying. The newly privatized company will only be selling to that
segment of the previous customers who can afford to pay. A smaller market will
result in pressure to reduce the level of employment.
Where an entire country
is going through a transition to a market economy, general economic conditions
could be such that the domestic market for a newly privatized company may have
shrunk. Foreign competitors may be taking a significant share of a market which
is otherwise declining due to a drop in consumer income. The ability to sell to
the export market may be inhibited by the inability, whether real or perceived,
to match international quality standards.
Where the rule of law is
weak, entry into new and potentially profitable markets may be restricted by
gatekeepers such as government bureaucrats with licensing authority or
organized crime bosses.
Competitive
operation
The state of the
equipment, the level of technology, and the efficiency with which these are
operated, all influence the ability of a company to produce a product or
service at a competitive price and level of quality. Access to quality inputs,
whether raw materials, skilled labor or energy, at competitive prices is also
important.
Where a centrally-planned
economy has been dismantled, established supplier relationships are often in
disarray. Higher skilled employees may find they are much freer to change
positions and could be attracted away by other companies in more lucrative
activities. Years of isolation from the West may have left the equipment and
technology unsuitable for producing for the international market. Energy
sources may now be controlled by private monopolies that increase prices from a
government subsidized level to a premium high.
In countries where state
companies were created for the purpose of import substitution, the simultaneous
removal of trade protections may not leave enough time for an uncompetitive
operation to make the necessary adjustments before being swamped by foreign
competition. On the other hand, where the state filled the initial
entrepreneurial role of creating a new industry, the newly privatized firm may
find itself in a highly competitive position.
Labor management
cooperation
Perhaps the greatest
asset which employee ownership can bring to the privatization process is labor
management cooperation. The newly privatized company can no longer count on the
taxpayers’ deep pockets to cover its losses. External profit seekers will seek
to eliminate losses by reducing the standard of living of their employees while
increasing the productivity demands. This is a certain recipe for labor strife.
Wage concessions may be
an unavoidable part of the equation for a newly privatized firm. And yet,
without a strong healthy working relationship between the workforce and the
company’s leadership, many of the necessary changes and improvements may never
be completely implemented. Where employee ownership provides workers with a
significant enough stake in the company’s future value, these wage concessions
can be reinterpreted as wage investments. Without successful labor-management
cooperation, even where employees are owners, the promise of future wealth will
sound hollow.
Financing
acquisition, working capital and growth
Privatizing a state
enterprise or service requires financing for three key needs. The first is the
value of the assets which the taxpayers are turning over to new owners. The
second is the cash needed to pay bills during the long period between start up
and collection of payments from customers. When the entity was simply a
subdivision of the state, it may not have needed to concern itself with working
capital. Strategic development is the third financing need. Many newly
privatized companies will need to upgrade equipment, acquire more recent
technology, develop new products and services, and find new markets. These
changes will fuel the growth that increases the value of the productive assets
which the employees are acquiring.
In countries where the
rule of law is weak and the economy is dominated by an elite group, a monopoly
on capital credit generally leaves employees in a poor position to find
reasonably-priced financing. Where the government favors employee ownership, it
may be able to extend seller financing to the employees, i.e., accept a note in
lieu of cash; however, the government probably lacks the resources to lend the
additional cash needed for working capital and growth. The standard of living
in less-developed countries also limits the ability of employees to contribute
sweat equity in the form of reduced wages and benefits.
5. What Is To Be Done?
While not every state
service or enterprise should be privatized, where privatization is inevitable,
capital-less employees should have a fair opportunity to create an
employee-owned company that allows them to broaden their ownership of capital
and gain a greater voice in shaping the destiny of their workplace. The success
of such undertaking rests on overcoming a multitude of challenges as described
above. Who can play a role in meeting these challenges?
International donor and
lending institutions, national governments, regional credit institutions,
regional technical assistance organizations, labor organizations and employees
themselves, all can make a difference.
Overcoming the
unwillingness of the privatization agency to consider an employee bid
Privatization agency
decision makers opposed to employee ownership can be categorized as either
those using their position for personal gain or those sincerely acting in the
public interest. Where the public servants are not serving the public, the
options are to (1) remove them, (2) force them to act appropriately, or (3)
collaborate with them. Where the decision makers are trying to do the right
thing, two possible strategies are education and helping to remove external
pressures which control their actions.
The Russians have a
saying: cheloveka nyet, problemy nyet – remove the troublemaker and the
problem disappears. Where a rule of law exists, exposing and prosecuting
corruption may be an effective way of dealing with bad public servants. Where
democratic elections and a free press exist, the voters themselves may be able
to put pressure on elected officials to fire corrupt bureaucrats. More often
than not, though, where corruption is wide spread, entrenched bureaucrats may
be hard to remove.
Where the players cannot
be changed, the next option is to try and create rules of the game which put
constraints on their ability to misbehave. Forcing transparency upon the privatization
bidding process can help. Also lengthening the time frame of the process of
privatizing an enterprise and informing the employees and the public early in
the process will allow the proponents of an employee bid to get organized
rather than accepting a fait accompli. Organized labor can also form
coalitions that prepare themselves in general to deal with privatization
opportunities in order to be ready when situations emerge.
In some countries,
changing the rules of the game may be unrealistic. Then the final option is to
build a relationship of trust with the entrenched bureaucrat and identify ways
in which employee ownership can be in his or her self interest.
Many people in
privatization agencies truly want to do what they believe is best for their
community. In some cases, they may not personally be against employee
ownership, but they may be under pressure from transnational actors who hold
some leverage. For example, the International Monetary Fund, the World Bank and
the US Agency for International Development all provide funds that can
facilitate economic development. Employees of these agencies sometimes impose
their own views about the “right way” to privatize and make their funding
contingent upon conformance. In these cases, convincing these international
actors that employee groups can be qualified bidders may can help, as well as
organizing political pressure on them.
Education can be very
important for privatization agency personnel. They need to be made aware of the
full process and impact of privatizing an enterprise. Some view their task as
narrowly as simply transferring assets out of the state’s hands, without any
concern for how those assets are used subsequently. Some have unrealistic
expectations of the intentions of buyers to transform the enterprise into an
entity that contributes to the economic well-being of their community. They may
be ignoring the economic, social and political costs of throwing the fate of
thousands of employees into the hands of a profit-seeking investor.
Many privatization agents
simply have not been exposed to the real world of employee ownership.
Well-targeted study tours to visit successful employee owned companies, both
abroad and in their own country, can help to dispel unwarranted prejudices.
Building employee
interest
It is not surprising that
many workers are resistant to the idea of seeing their company move from state
ownership to employee ownership. Part of this resistance can be attributed to
objections they may have about private ownership in general, but some may also
be simple disbelief. To build employee interest, one must overcome both
ideological objections and personal fears. In turn, to overcome personal fears,
tools and resources must be available to make a successful outcome realistic.
One ideological objection
to privatization is the belief that the nation’s patrimonial assets are being
taken away from the community. Workers who are comfortable with a socialist way
of thinking may feel strongly that the means of production should be controlled
by the community, not distant investors. Employee ownership, to the contrary,
anchors the national industrial jewels in local communities. While outside
buyers may plan to move the economic activity away, employee owners are part of
the local community.
Organized labor may
object to privatization because it is often done in a way that weakens their
ability to protect the rights of their membership. Laws that govern labor
relations in state enterprises may not apply to private companies and past
promises of job security and benefits may not be honored by the ownership
successors. Showing union leaders models of employee owned enterprises where
labor leaders continue to play an important role can help deal with the
question: how do we bargain with ourselves? Labor leaders can benefit from
understanding the advantages and disadvantages of a broader set of scenarios
than simple status quo or sale to an outsider. Building a contingency plan
around an employee bid can help them prevent a worse outcome if the fight to
stop the privatization fails. Unions need to figure out ways to simultaneously
prepare for an employee purchase at the same time that they are campaigning to
stop any sale.
In addition to the
discussions about whether privatization is good or bad, individual workers have
fears about what will happen to them personally. Proponents of employee
ownership in privatization need to listen to workers express these fears early
on before pushing the privatization process forward. Upon identifying these
fears, strategies for dealing with them need to be included in the plan.
Educating employees about where employee ownership has worked in privatization
can go a long way. Someone typically sees a capital gain after the sale of
government assets; employee ownership can allow workers to share in this gain.
Also making them aware of the assistance and structures available to help them
succeed will reduce some concerns.
Technical assistance
programs designed to educate employees and organize them as proactive agents in
the buyout process are important. Funding must be made available for
prefeasibility studies which explore legitimate concerns and explain how their
firm will succeed as a private employee-owned enterprise.
Employee fears of failure
without the deep pockets of the state can be softened if they know there is a
fund set up to guarantee no first year layoffs. Procurement contracts from the
state to guarantee a minimal level of production can help. And the
establishment of a national credit agency specifically for enterprises which
were previously on the state budget can ease concerns about not having a deep
pocket.
Finally, helping
employees build connections to the political powers responsible for their
future can open up lines of communication and build trust. Employees must sense
that the government is sincere in its willingness to accept the long term
challenge of seeing that they have income security.
Developing
competent management
A large part of the
rationale for privatizing a state enterprise is the conviction that the state
does not manage it as well as private owners would. The logical conclusion,
then, is that original management is inadequate and either needs to be replaced
or assisted. If poor management is the problem and better management can be
obtained, then this may be a poor rationale for privatization. Where an entire
economy is moving from state planning to market conditions, the management
challenge may be much more acute.
While incompetent
management may not be the correct rationale for privatization, the
principal-agent problem may be. State companies and publicly held companies
(ie, traded on the stock market) often share the same problem – the owners are
too far removed from the business. If managers can get away with wasteful
practices without being held accountable, they sometimes will; especially where
the company’s waste is their personal gain. Privatization is intended to align
the interests of the owners and the managers by making them one and the same,
or at least to create up-close owners (as Jeff Gates calls them) who are better
able to keep an eye on their managers.
Certainly a possible
alternative to privatization would be decentralization into local autonomous
units with economic incentives based on local performance, while retaining
state ownership.
While the original
managers should not be dismissed without review, it seems appropriate that
their permanence in their positions not be taken as an a priori either.
A reasonable amount of time should be dedicated to reviewing a number of
management options including that of retaining current management.
In addition to the
standard set of management skills (sales, finance, operations), values
consistent with the ownership culture of an employee-owned company should be
identified and used to screen candidates. Where corruption is widespread,
another criterion may be the personal financial position of the top manager.
Some advisors have even joked that one needs to find someone who has already
stolen enough previously, that they are now willing to focus on making the
company successful.
Another challenge for
attracting good managers to employee-owned companies is financial incentive. If
the managers’ stake is not sufficiently large, adding value to the shares of all
the stockholders may not be an important enough priority for them. Designing an
incentive strategy which is generous to managers who perform well for the
benefit of all is superior to high salaries which drain much needed working
capital and do not hold top management accountable.
In transition economies
with very limited pools of ready-made managers, there will be some
developmental needs. One way to address this is to create a matrix of all of
the relevant skill sets. Not only can the matrix be used to assist in the
selection process, it can also serve as a diagnostic tool to assess management
developmental needs. Training resources to strengthen each skill set in the
matrix can be systematically identified.
Privatized enterprises
struggling to survive under unfamiliar market conditions do not have the luxury
of waiting for their managers to gain sufficient market experience. During the
first one to two years, these companies would benefit from the assistance of
short term experienced managers. To make such people available, the
privatization agency could establish a management intervention team which
supported several companies at a time, or it could subcontract this task out to
a network of employee ownership and turnaround managers. The cost for this could
be rolled into the overall long term acquisition financing.
A lower cost alternative
would be to bring networks of newly privatized enterprises together on a
regular basis for in depth roundtable discussions. The group could share
experiences and concerns with each other and also benefit from the input of a
few experienced managers. The Internet can also serve as a networking tool; for
example, a closed list serv which allows a select group of managers to query
each other about periodic challenges.
Oversight of management
is another significant challenge. The role of the board of directors is an
important check on management. Employee owners are not normally equipped with
the typical board member skills needed to review management’s operation of their
company. Over time, this can change with the proper training. The natural
divisions of opinion between management and labor can be more successfully
resolved with the assistance of a mutually-selected outside board member with
the power to intervene.
Outside board members who
have managed in the commercial environment can help a newly privatized
employee-owned company get off to a good start by initially assessing and
monitoring performance of senior managers.
A transition board can be
a good idea as well; one that serves as a guardian of the employee owners’
interests until they are ready to play a more active role responsibly. Such a
board may also be important for assuring that commitments made to the
privatization agency about the continued use of the assets to benefit the local
community are met.
Creating a viable
market
Enterprises facing
privatization sometimes find themselves without sufficient demand for their
product or service to support their operations at full capacity. Prior to
moving forward with the privatization process, a prefeasibility study should be
conducted which includes a realistic forecast in order to measure the size of
the problem. The study should also look at alternative services and markets
which can fill the gap.
Where a reduction in
demand is due to the inability of former consumers to continue their
consumption at the market price, this demand can be shored up through either
the distribution of vouchers to the consumers or subsidies to the enterprise.
Vouchers allow the enterprise to charge market prices and a subsidy would allow
the enterprise to lower its price to attract more consumption. A third way to
maintain the market is for the government to guarantee a minimum level of
procurement for a transitional period.
If the enterprise is
expected to lose customers to new competition, one possible method of building
customer loyalty is to provide equity in the new enterprise to the consumer
group itself through a Consumer Stock Ownership Plan (CSOP).
For the long term, the
company’s products or services are going to have to compete in the market. This
will require that they be made attractive to the consumer. Where management has
not had to make products marketable before, some investment in marketing skills
training is warranted.
Building a
competitive operation
No business can be a
source of wealth creation for its employee owners if its revenues do not exceed
its costs. The newly privatized enterprise needs an environment in which it can
be competitive. Assuming, at least in the beginning, comparatively low levels
of quality and high levels of cost, the new company may not be able to enter
the international market immediately. It also may have a difficult time
competing against imports if no government protections are in place.
The privatization agency
should only accept bidders with business plans that include a realistic three
to five year plan of operational improvements and capital expenditures which
will allow the enterprise to compete unassisted eventually. During the
transition period, however, either government subsidies to make competitive
prices possible or protective tariffs to make higher prices competitive will be
necessary.
Establishing
labor management cooperation
Research shows that when
employee ownership is combined with employee involvement in decision making,
productivity, profitability, and turnover rates improve. Building a
relationship of labor-management cooperation can go a long way towards making
the newly privatized enterprise competitive by both improving quality and
reducing costs.
Experience with open book
management and other labor-management cooperation practices is widespread. The
transfer of this experience to locally-based technical assistance and training
centers can help employee-owned enterprises climb the learning curve much
faster.
Networks of enterprises
which include companies that have had some success with employee involvement
can be very powerful. They allow managers to witness first hand the impact of
such programs and to discuss their concerns with their peers.
Financing
successful employee-owned companies
Financing the
acquisition, working capital and development of a newly-privatized
employee-owned enterprise faces several challenges. These funds can come from a
variety of sources including the seller (the government); traditional private
lenders; regional, national and international development banks; equity
partners and the employees themselves.
The government should
consider seller financing of an acquisition by employees. If the enterprise was
a drain on the state budget before, taking a note does not put the state in a
worse position. If it was a contributor to the state budget, as long as the
debt service and income taxes paid match the previous contribution, it is also
not in a worse position. Of course this assumes that the buyer will preserve
and enhance the value of the assets. It the buyer intends to strip the assets,
the state could find itself holding a note with nothing to back it. Where the
workers control the enterprise operations and effective oversight of management
is in place, asset stripping is less likely to occur.
Where a portion of the
ownership is sold to an outside investor, again the state would be no worse off
lending the funds back to the employees of the enterprise for working capital
or capital investments. Alternatively, the state could accept a note from the
employees for the acquisition and the outside investor could provide the funds
for working capital and capital investments in exchange for a portion of the
ownership of the new enterprise.
Payments on the note
could be adjusted to the profitability of the enterprise. During the early
years, payments would be minimal or deferred, and increased once the business
is stabilized. Extending loan terms for long periods would have a significant
impact, as 30 year mortgages have been made home ownership a reality for
millions in the United States.
One viewpoint is that in
exchange for the state assistance, the employee owned firm should relinquish rights
to any excess profits. Defining excess profits may be problematic. Also, such
an agreement could be a disincentive to operating the business profitably.
Perhaps the most effective way to carry out such an arrangement would be to
give the state stock options at a reasonable future target price.
Where it is realistic,
workers should be required to contribute to the necessary financing of their
company. Such a contribution can establish a sense of commitment to the
endeavor and be a major step towards the transition to a culture of ownership.
While the ability to contribute is an asset, the lack of such ability should
not be used as a barrier.
In some countries,
workers have accumulated retirement assets which can be used. Risking
diversified retirement assets to purchase shares in a newly privatized company
is a serious matter and is justifiably seen as a means of last resort; however,
dedicating a percentage such as 20% is not unreasonable. Where wages and
benefits are sufficiently above a comfortable standard of living, the use of a
reduction in compensation to be used to service additional debt is another
possibility. In some cases, workers may take on personal liability to borrow a
portion of the necessary funds, and then apply future profits to the repayment
of this debt. This personal liability should only cover that portion of the
funding which cannot be collateralized with the enterprise’s own assets.
Another source of funds
is an equity partner. Sharing control with an outside investor may be preferable
to taking on personal liability and has the potential to bring in needed
expertise. At the same time, the pure interests of the workers will be subject
to compromise. Side agreements to define the future disposition of the
outsider’s shares can enhance the workers control over the future evolution of
ownership.
Where there are no
reasonable methods for financing worker acquisition of a controlling ownership
share, non-monetary shares with defined voting rights may also give the workers
a level of protection where an outside investor acquires the controlling
interest. At a minimum the workers would have the right to veto negative
practices such as asset stripping.
6. Conclusion
People who work for
themselves do a better job. Research strongly suggests that workers who own a
piece of their company, who understand the benefits to be obtained from that
ownership, who are given the opportunities to participate in decisions which
can enhance the value of their property, and who are given the training and
education to make their participation meaningful – such workers transform their
enterprises into companies which consistently outperform their competition.
An enterprise can be
operated more efficiently by people who clearly understand that their own personal
well-being depends on that efficiency. This has been proven time and time again
where employee owners have taken over unprofitable corporate divisions, only to
turn them around dramatically within the first six months.
Where the bureaucratic
structures of the state have proven ineffective in operating a state-owned
enterprise, creating up-close owners can often be the best solution for
enhancing the value delivered by the enterprise to its customers.
Unfortunately, in too many cases, privatization has been watered down from the
establishment of owner-operated businesses to the paving of the way for
enrichment of the few at the expense of the many through a simple transfer of
property followed by systematic asset stripping.
This paper has supported the
position that employee ownership is the best form of creating up-close owners
through privatization. It has reviewed the necessary conditions under which
employee ownership can successfully broaden meaningful capital ownership to the
vast majority who remain capital-less. Finally, it has compiled numerous
recommendations for increasing the likelihood that an employee owned
privatization effort will succeed. May privatization agents of goodwill
throughout the world seek to continually enhance privatization as a tool for
broadening capital ownership.